e-commerce loyalty subscriptions retail media omnichannel

ExtraMiles - Digital Commerce & Loyalty Platform

Web (React + Next.js + NestJS)

Screenshots coming soon

About

A global digital commerce and loyalty platform enabling shoppers to discover, configure, and purchase products while operations teams curate catalogs, pricing, and fulfillment in real time, with omnichannel experiences and embedded loyalty rewards.

Outcomes & Impact

NestJS

Microservices

Multi-region

Global Platform

GDPR/CCPA/PSD2

Compliance

Real-time

WebSocket Updates

My Role

Delivered both customer-facing storefronts and enterprise back-office consoles. Built personalization pipelines, subscription and loyalty dashboards, payment integrations, and real-time fulfillment flows. Established compliance guardrails (GDPR, CCPA, PSD2) and multi-language/multi-region support.

Core Capabilities

Rich discovery: faceted search, AR previews, product comparisons, inventory visibility
Smart carts with configurable pricing, subscriptions, and loyalty points
Real-time updates via WebSockets and contextual support/chat integration
Backoffice: catalog/pricing management, workflow automation, GDPR compliance
Dashboards with Highcharts + D3, scheduled PDF digests, BI iframe embedding

Architecture

React 18 + TypeScript with Vite/ESBuild bundling and SWC
Next.js hybrid (SSR for SEO, ISR for dashboards) with module federation
NestJS microservices backend with MongoDB
Storybook + Chromatic for design regression, Playwright + Pact for testing

Tech Stack

React 18 TypeScript Vite Next.js NestJS MongoDB Redux Toolkit React Query Zustand Tailwind Ant Design Material UI Storybook Playwright Cypress Docker GitHub Actions Datadog Splunk LaunchDarkly Sentry

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